With over a decade of industry experience, Shashi Barla has an holistic view of the global wind sector.
As a principal analyst, Shashi leads our Global Wind Turbine Technology and Supply Chain practice, monitoring global trends, OEM market share developments and product positioning strategies – in addition to supporting the demand side of the equation. He helped expand our Power and Renewables research into new areas, such as market share forecasts and next generation turbine models. Shashi also advises customers across the wind value chain on successful business strategies.
Before joining Wood Mackenzie in 2017, Shashi was a global key account manager at LM Wind Power in Denmark, working primarily in the global market intelligence and strategy function. Prior to this, he was an analyst in GlobalData’s wind market intelligence, research and consulting division.
Education
MBA, Marketing, International Management Institute, Belgium
BE, Electrical and Electronics Engineering, Anna University, India