Total primary energy demand in 2014 declined, predominantly due to unusually mild temperatures. Demand will recover in 2015/2016, based on a return to normal temperatures, although mild temperatures in December 2015 will limit the extent of the recovery. However, in the longer term UK energy demand reflects a mature and developed economy and we expect a downward trend. The UK's economic structure continues to fundamentally shift, away from heavy industry to services which has been accompanied by a fall in energy intensity. This economic transition also shifts the balance of energy demand from industry to the RCA sector, where rising population and a growing number of households will result in wider use of white goods but improving device efficiency will offset some incremental demand.