Awareness campaign
A page which details the questions you are trying to answer for customers or the problems we can solve through our product or services. The goal here is to educate users on how we can meet these needs so they are aware of our services & solutions, rather than to overtly sell them our products or services when they are not aware who we are or what we do.
What are our goals for this page?
This is the top of the funnel, aka the awareness stage. Customers face a problem, but they don't know what the solution is and haven't heard of your brand. This stage focuses on building awareness primarily through education, rather than pitching your solution. Common demand generation best practices include creating content like webinars, industry news, checklists, email courses, and in-depth (but beginner-level) guides which you can showcase here. The ultimate aim of the awareness stage is to provide content that attracts users and encourages these user to become potential leads.
What we do
The energy transition is gathering pace, with implications across industries, finance, and government. From traditional resources to cutting-edge technology, we provide the unique, forward-thinking insight you need to keep up. With our research subscriptions, short-term analytics, supply chain intelligence, and bespoke consulting, the knowledge you need is only ever a click away.
How we do it
Our thought leadership, product platforms and partnerships provide insight, inspiration and support to inform your decision making. Pull the future into focus to be in touch with tomorrow.
Let’s bring clarity to what’s next
Our Horizons thought leadership series explores the themes shaping the energy transition, so you’re primed with the knowledge to stay ahead.
Let’s create a culture of innovation and sustainability.
One billion people worldwide live without electricity. Find out how our charity partnership with Let’s Share the Sun aims to change lives with solar power.
Let’s invest in tomorrow with Lens Power
Our data analytics platform Lens provides the detailed insight your business needs to navigate the energy transition with pace and precision.
Let's imagine the scale of the opportunity
We believe the energy transition begins and ends with metals. Our in-depth analysis explores the pressing environmental challenges at the heart of each metal supply chain.
Why we do it
Inspiring decisions that define the future
From the way we power our planet and consume natural resources to the way we structure our economies. Change is here. We’re all faced with a simple choice: act now.
Whether it's the next phase in the materials revolution, the next generation of energy technology or just the next step in your journey, we want to help create a brighter future.
Let's inspire together.