We are excited to announce that as of February 1, Wood Mackenzie is a portfolio company of Veritas Capital, a leading investor at the intersection of technology and government. Our focus remains on providing you with the best intelligence, analytics, data and tools to ensure you are making the best data-driven business decisions with confidence.  

Read more in our news release here. 


Flor Lucia De la Cruz

Principal Analyst, Hydrogen and Emerging Technologies


  • Global
  • Power and renewables

Get in touch with Flor Lucia

Flor is a subject matter expert in hydrogen and emerging technologies, working for our Energy Transition Practice. She models hydrogen markets, tracks deployments, policy, investments and technology trends, and analyses the adoption of hydrogen in industrial processes.

Before joining Wood Mackenzie, Flor led the innovation team at IDOM and developed low carbon and circular economy projects. She also worked as a process engineer at IDOM on gas projects in Brazil, Colombia, Poland and Morocco.

Flor worked as a researcher for the Strano Research Group while studying at the Massachusetts Institute of Technology (MIT).


BSc, Chemical-Biological Engineering, MIT