EOG's strategy is to be an early-mover and explorer in highly prospective shale plays. It utilises geological expertise to quickly make development or exit calls. It was one of the first unconventional-focused companies to shift focus from gas to tight oil, and is a leading producer in the Eagle Ford. EOG has earned its reputation as a top-tier uncons player by executing on a difficult, but proven, business model. It acquires nearly all assets at the grassroots-leasing stage, using geoscience to hone in on prospective areas, and improving returns by continuously improving development techniques. It also has a low-cost structure which benefits from vertical integration and strategic partnerships with smaller service providers. EOG added 6.8 billion boe of new resource from its US shale plays over the last decade. Conventional exploration now plays a minor role in EOG's growth. Full details are provided in our report, and all data and analysis can be downloaded in excel and pdf format.