Five years in: Tesla Solar Roof deployments miss expectations

The Tesla Solar Roof, an innovative roofing system made of glass tiles with embedded photovoltaic cells, attracted considerable attention after its initial launch in 2016. But granular installation data has always been elusive, making it challenging to analyze the product’s growth – until now. For the first time, Wood Mackenzie has identified Tesla Solar Roof installations using its proprietary project-level data sets. In this insight, Wood Mackenzie shares the findings from this unique data and evaluates the product’s past and future in relation to its goal of widespread deployment.