Insight

US residential PV customer acquisition costs and trends 2019

Get this report

$3,990

You can pay by card or invoice

Contact us

Submit your details to receive further information about this report.

For details on how your data is used and stored, see our Privacy Notice.
 

- FAQs about online orders
- Find out more about subscriptions

14 February 2019

US residential PV customer acquisition costs and trends 2019

Report summary

Customer acquisition is the most expensive cost category in residential solar systems, making up more than 20 percent of overall system pricing, an amount that will only increase as component costs decrease and the Investment Tax Credit steps down. This report dives into current and projected customer acquisition costs and strategies in the US residential solar market, as well as emerging trends shaping the sales and marketing part of the solar value chain. Our Power & Renewables reports and data provide deep insight into the current and future state of electricity generation.

Table of contents

  • No table of contents specified

Tables and charts

No table or charts specified

What's included

This report contains:

  • Document

    Wood_Mackenzie_Customer_Acquisition_2019_Final_PR.pdf

    PDF 656.41 KB