US residential PV customer acquisition costs and trends 2019

Customer acquisition is the most expensive cost category in residential solar systems, making up more than 20 percent of overall system pricing, an amount that will only increase as component costs decrease and the Investment Tax Credit steps down. This report dives into current and projected customer acquisition costs and strategies in the US residential solar market, as well as emerging trends shaping the sales and marketing part of the solar value chain. Our Power & Renewables reports and data provide deep insight into the current and future state of electricity generation.