Synoptic: your new data and analytics superpower
Bringing the latest AI technology to our product portfolio, giving you decision intelligence you can rely on.
AI POWERED INSIGHTS YOU CAN TRUST
Not all AI is created equal
AI is revolutionising the way energy companies operate, with advanced analytics and large language models transforming decision making. But how do you avoid structural biases, poorly trained models or data silos that can produce hallucinations or perpetuate biases? Data that is just ‘good enough’ can skew results on a massive scale.
Our Synoptic initiatives only use proprietary models and data of the highest accuracy with human intelligence at the centre. Delivering accurate semantic predictions you can rely on and returning data with the precision you need.

The future of energy data and analytics
Synoptic: The best of AI and human intelligence connected. Allowing you to react to changing macro-economic conditions, customer needs and market opportunities at pace.
Cutting edge AI
Bringing the latest AI technology to proprietary WoodMac data and analysis
Industry experts
Supported by the leading industry experts to ensure accuracy and shape insights
Proprietary approach
Wood Mackenzie application of large language models, balanced with existing trusted technologies
THE SOLUTION. SUPERCHARGED BY SYNOPTIC.
Intelligence connected
Synoptic provides you with a truly interconnected view across the entire energy and natural resources landscape, transforming how you interact with data analytics by delivering:
- Unmatched holistic insights powered by proprietary models and the most accurate data available.
- Highly complex analytics made accessible and actionable to all users
- Immediate and most relevant insights from our vast data repository visualised in an instant
Say goodbye to data and information siloes as Synoptic- enabled offerings connect and extract insight from separate data sets and analysis.

Business as usual is over
Introducing the latest insight from our thought leaders, the book Connected: Bringing predictability to the increasingly uncertain world of energy.
As climate change accelerates and geopolitical tensions reshape global markets, the energy landscape has become increasingly interconnected. Connected explores why those interconnections have developed, and how they bring clarity to the most important decisions we make about the future of energy.
