We are excited to announce that as of February 1, Wood Mackenzie is a portfolio company of Veritas Capital, a leading investor at the intersection of technology and government. Our focus remains on providing you with the best intelligence, analytics, data and tools to ensure you are making the best data-driven business decisions with confidence.  

Read more in our news release here. 

Case Study

How do global automakers tackle vehicle-to-grid integration?

Wood Mackenzie offers solutions to extract value from V1G and V2G integration into power grids.


The challenge

Our customer, a global automobile manufacturer, engaged Wood Mackenzie to help uncover the best ways to extract additional value from car batteries through their integration into power grids, in both V1G and V2G applications. The company's intent was to formulate a scalable power market strategy and to better understand the various value (or revenue) streams.

The solution

To begin, Wood Mackenzie and the customer narrowed the study focus to six markets, comprising of both regulated and deregulated (ISO/RTOs) markets, with the highest growth potential for electric vehicles (“EVs”) or EV infrastructure. These markets were focal points for the diligence of both the retail, or “behind-the-meter,” and wholesale markets.

Wood Mackenzie outlined current or anticipated regulations broadly affecting US wholesale markets; and to appropriately capture retail market dynamics for each ISO, Wood Mackenzie conducted a literature review of EV infrastructure commitments, retail rate designs, policy incentives (existing and anticipated), and regional codes and standards.

Products and services

Introducing Wood Mackenzie's Electric Vehicle Service

Go beyond forecasts

Leveraging both the literature review and internal forecasts of EV penetration by market, including both vehicle and infrastructure development, Wood Mackenzie developed quantitative models to demonstrate the potential value of the car parc across wholesale markets (energy arbitrage, ancillary services, capacity) and retail markets (cost savings).

To complete the analysis, Wood Mackenzie provided a strategy for the client to not only most profitably enter the V2G market, but one that allowed the client to quickly scale / expand into new market areas.

The results

Ultimately, the quantitative analysis was used to inform the customer of an entry point for the broader corporate strategy framework to be replicated in several markets across the US.