Research

James Willoughby

Principal Analyst, Graphite & Cobalt

Expertise

  • Global
  • Metals markets

Get in touch with James

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James is a Principal Analyst at Wood Mackenzie, where he spearheads the company's graphite and cobalt market research within the Battery Raw Materials Service – both critical components of the global electric revolution. Since joining in 2022,

James has established himself as a leading voice in critical minerals market intelligence, delivering strategic insights that guide decisions across the entire value chain.

With deep expertise in the critical minerals space, James provides comprehensive analysis from mine to battery, helping clients navigate the complexities of this rapidly evolving sector. His consulting portfolio includes high-stakes market studies for natural graphite feasibility assessments, due diligence for major North American graphite investments, and specialized analysis of the needle coke market.

James brings over seven years of metals and mining research excellence to his role, having previously served as Market Analyst at the International Tin Association, where he was the primary market intelligence contact and external author for CRU's influential Tin Monitor. 

Education 

MSc, Geology, University of Bristol