Insight

Millennials vs Baby Boomers: why US consumption growth will remain stubbornly low

Loading current market price

Get this report

Loading current market price

Get this report as part of a subscription

Enquire about Subscriptions

Already have subscription? Sign In

Further information

Pay by Invoice or Credit Card FAQs

Contact us

Contact us about this report

Report summary

To understand the US consumer you must understand US demographics. Two generations dominate US population the Baby Boomers and the 'Millennials'. How these generations choose to live and spend will ultimately determine the pace of US consumption growth and thus GDP growth to 2035. Using survey data and demographic forecasts this Insight explains why US consumption growth peaked in 1999 and perhaps more importantly explains why consumption growth is now close to half that rate. Given the demographic profile of the US consumption growth is expected to remain subdued held back by the reduced spend of the Baby Boomers as they retire. Given the change in spending behaviour of the Millennial generation largely down to increased indebtedness Millennials will fail to offset this decline. The US is headed for a sustained period of weak consumption growth.

What's included

This report contains

  • Document

    US demographics Millennials vs Baby Boomers.pdf

    PDF 1.66 MB

Questions about this report?

  • Europe:
    +44 131 243 4699
  • Americas:
    +1 713 470 1900
  • Asia Pacific:
    +61 2 8224 8898