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Crossing the Mediterranean Sea: should European fuel retailers return to North Africa?

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Major European oil companies are increasingly looking for opportunities to expand their retail businesses in growth markets outside of Europe. Significant investments are underway in China, India, or Latin America. Although North Africa took a backseat in these expansion plans so far, Cepsa has recently invested in Morocco, and TotalEnergies is also investing in its Egyptian retail business. Will growing North African road fuel demand help companies to diversify away from Europe?

Table of contents

  • Has the era of European withdrawal from North African fuels retailing ended?
  • Tight regulations, fuel smuggling and fierce competition create investment barriers
  • How European companies could make a difference
  • Key takeaways

Tables and charts

This report includes 3 images and tables including:

  • Road fuel demand outlook for Egypt, Morocco and Tunisia
  • Gasoline supply/demand balance
  • Diesel supply/demand balance

What's included

This report contains:

  • Document

    Crossing the Mediterranean Sea: should European fuel retailers return to North Africa?

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