Insight
Retail fuels in brief: Shell adapts its hydrogen refuelling station strategy
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Report summary
Shell decided to shut its small UK network of three hydrogen refuelling sites entirely in October 2022. The stations were initially designed to serve passenger cars and small vans. Even though the assets were considered as part of a pilot project, the closure also seems to be related to the changing market dynamics, notably to the shift of focus towards refuelling HDVs rather than cars. In our report, we explore the changing nature of the hydrogen station market, and Wood Mackenzie's high case forecast on road hydrogen demand.
Table of contents
- Shell's global expansion in hydrogen mobility
- Fading outlook for cars
- Conclusion
Tables and charts
This report includes the following images and tables:
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Hydrogen demand by type of vehicle - Europe (Wood Mackenzie high case)Hydrogen demand by type of vehicle - North America (Wood Mackenzie high case)Weighted average European gasoline gross retail margins
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Weighted average European diesel gross retail marginsFrance gasoline average gross marginsUK gasoline average gross retail marginsFrance diesel average gross retail marginsUK diesel average gross retail marginsWeighted average European gasoline retail priceWeighted average European diesel retail priceFrance gasoline average retail pricesUK gasoline average retail prices
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What's included
This report contains:
