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Shell sells Italian fuels marketing

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Report summary

Shell has announced the sale of the company's Italian fuels marketing and aviation sales businesses along with associated supply and distribution assets to Kuwait Petroleum International who market under the Q8 brand. This will propel the Q8 network to second in the Italian market as measured by both retail market share and number of sites. Here we analyse the transaction and explore the implications for both an enlarged Q8 and the wider retail fuels marketing landscape.

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