Insight
Have budget cuts stalled digitalisation initiatives?
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Report summary
Data analytics messaging has gone quiet since the start of 2020. Did leading-edge projects fail? Were they too costly and fell victim to G&A cuts? Did the combination of Silicon Valley and energy industry expertise prove too elusive? The industry has taken a technology hiatus in other downturns. But every bust is unique, so we’ve assembled different views, opinions, and perspectives from across Wood Mackenzie to address what’s happening today.
Table of contents
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Executive summary
- If ever there was a time to create partnerships, this is it
- Preston Cody, Head of Analytics Lab
- Big data is still discretionary spend in tight oil
- Robert Clarke, Vice President Upstream Research
- Service sector cycles won’t repeat
- Malcolm Forbes Cable, Vice President Upstream Consulting
- Investors see parallels to the energy transition
- Martin Kelly, Head of Institutional Investor Research
- 2 more item(s)...
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