Conversion stage introduction

A strong converting landing page usually offers our visitors a resource, such as a piece of content, in exchange for contact information. You should aim for a page that’s concise and inviting, rather than complex and overwhelming at this stage. Rather than just placing a rigorous contact form on a page, it can be more productive to tease an interesting offer or a free resource in exchange for only a small amount of information.

MQL Convert Stage.

Company
First name
Last name
Email
Job Title

Country

Consent

Please keep me informed about Wood Mackenzie products, services and events.

Submit Category

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Next steps

The goal and focus of this stage is to capture leads. However you should also consider the onward journey for users once they complete this goal or if they want to leave the page.

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