What’s inside this report?
In response to the heightened awareness of plastic pollution, the EU has approved the single-use plastics directive aimed at reforming attitudes towards the consumption of plastics and reducing plastic pollution.
The directive aims to tackle the 10 most common single-use plastic items found on European beaches, which account for 49% of all waste.
Read our insight to understand:
- How the directive will affect supply and demand in the plastics industry
- Why we think the recycling industry needs much more investment if the directive’s targets are to be met
- Which European countries have the most work to do in order to meet the directive
- Will the directive’s initiatives help big brands to meet their ambitious recycled content targets?
The target placed on PET beverage bottles is arguably the most ambitious of those in the proposal.
Wood Mackenzie quoted in European Plastic Product Manufacturer