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Electric vehicle automaker profile: Ford Motor Company

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06 February 2023

Electric vehicle automaker profile: Ford Motor Company

Report summary

Ford Motor Co. aims for 50% of its cars sold to be electric by 2030 on the way to 100% by 2040. Its biggest market is the US and a third of its sales in that region is from pick-up trucks – a segment which will be slow to electrify. Ford will have to carry out significant strategic changes to meet its stated targets. What can Ford achieve against its targets? Can it overcome its supply chain issues? Read the full report to find out.

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