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Tesla just announced record-low residential solar installation prices. Can they deliver? What does it mean for the industry?

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20 July 2020

Tesla just announced record-low residential solar installation prices. Can they deliver? What does it mean for the industry?

Report summary

This insight takes a deep dive into Tesla's recently announced competitive residential solar system prices. Wood Mackenzie uses the latest findings from its H1 2020 US Solar PV System Pricing report to build three hypothetical price scenarios to better understand Tesla's potential cost stack. The insight analyzes the pros and cons to Tesla's go-to market strategy and its new standardized approach to solar sales, ultimately explaining why Tesla may or may not be successful. Tesla's strategy also has greater implications for the residential solar industry, so we explore this in greater detail.

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