Market Report
US distributed solar customer acquisition cost outlook 2026
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Report summary
This report highlights recent trends and forecasts in customer acquisition costs and strategies in the residential and community solar markets. This biennial report is an updated edition of our 2023 US residential PV customer acquisition costs and trends report. This research will help clients understand the key drivers of historical customer acquisition costs and our five-year cost outlook, as well as how software solutions can optimize efficiency for installers.
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What's included
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