Downstream oil in brief: non-fuel, a lifeline for forecourts as mobility decarbonises?
Fuel retailers will need to diversify as European retail fuel demand declines. Key areas for extracting additional revenue from individual assets include convenience retailing and renewable fuels. However, developing a unique and hyperlocal customer offering will be essential to the success of non-fuel offerings. These new services can help attract customers and offset declining demand for traditional carbon-based retail fuels. Leveraging new technology such as advanced analytics will help operators ensure they succeed in their bid to diversify.