Insight
Going back to the core: what is the master plan behind TotalEnergies’ service station divestments?
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Report summary
TotalEnergies (TTE) announced the divestment of its Brazilian retail portfolio in October 2024. This came only a short time after divestments in the Benelux, Germany and Pakistan. The French major chose to retrench its retail business to the core and focus on markets where it has a competitive advantage – mainly France and Africa. In our report, we analyse how TTE’s strategy differs from what the other European majors follow, the outlook and viability of the company’s retail business over the long term, and the key risks and opportunities it will need to face.
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