We examine the themes US L48 operators are chasing, backed up by trends evident from our North AmericaWell Analysis Tooldata set. Notable wells are highlighted, and we hand pick some newly permitted "wells to watch" as potential trendsetters in the near future. Soundbites from Permian operators point towards three common measures being taken to optimize drilling: Enhanced completions Cost reductions Efficiency gains Companies use these simple buzzwords to convey operational improvement to the general public. In reality, a nuanced mix of technological and logistical innovations are used to achieve these improvements. The intricacy of these practices can make it difficult to quantify and predict the impact of operational innovation. Using our Well Analysis Tool we quantify the impact across these themes and identify upcoming wells to watch going forward.