North America is at the centre of a global energy renaissance. Unconventional production has unlocked previously unattainable hydrocarbon formations for commercial production. However, not all formations are economic in the current commodity price environment. During this period of plummeting prices, producers need to be strategic in the deployment of capital. In order to preserve value, operators and investors need to focus on the most profitable resource plays available. In this insight we use our proprietary data analysis tools to uncover hidden value as we compare typewell economics and benchmark companies in Canada and the US Lower 48.