To improve your chances of success we suggest following a structured licensing process, based on international industry best practices. Juan goes into detail on the three step approach taken by Wood Mackenzie when developing a structured licensing process. The three steps are:
- Planning and designing the round
- Promoting the round
- Executing the round
At the end of any licence round, we recommend reviewing the results so that learnings can be incorporated into future rounds. Learn more about developing an effective licensing round strategy and what you should consider when setting up a licensing round.