Is the European electric vehicle market on the verge of a breakthrough?



You can pay by card or invoice



You can pay by card or invoice

Get this Insight as part of a subscription

Enquire about subscriptions

Already have a subscription? Sign In

Further information

Pay by Invoice or Credit Card FAQs

Contact us

Submit your details to receive further information about this report.

  • An error has occurred while getting captcha image
For details on how your data is used and stored, see our Privacy Notice.

Report summary

Sales of All Electric Vehicles (AEVs) in the European passenger car market are now experiencing rapid growth, although they still account for less than one in every five hundred cars on European roads today. This insight explores the remaining barriers to going mainstream and some of the wider impacts from growing AEV adoption. A new generation of AEVs competing in the upper medium segment will have a payback of five years or less in many European markets compared to Internal Combustion Engine (ICE) equivalents, although it will be more challenging to produce competitively priced models in the small and lower medium segments, which dominate new car sales. As the production of AEVs increases, economies of scale and technological development will support further falls in battery costs towards the $100/kWh threshold when EVs become competitive with conventional ICE cars.  However, supply constraints on the materials used in batteries, could become a growing issue as demand increases.

What's included

This report contains

  • Document

    Is the European EV market on the verge of a breakthrough.pdf

    PDF 1.07 MB

Table of contents

  • Is the European electric vehicle market on the verge of a breakthrough?

Tables and charts

No table or charts specified

Questions about this report?

  • Europe:
    +44 131 243 4699
  • Americas:
    +1 713 470 1900
  • Asia Pacific:
    +61 2 8224 8898