Wood Mackenzie is proud to be a Diamond Sponsor for Connecting Green Hydrogen Japan 2024, taking place in Tokyo from 16th to 17th of October.
Keynote Speech
Murray Douglas, Vice President, Hydrogen and Ammonia Research with Wood Mackenzie, will deliver a captivating keynote speech titled "Clean Hydrogen and Ammonia: Market Developments and Price Drivers". Drawing upon his extensive expertise in the hydrogen markets, Murray will delve into the immense potential that Japan and other APAC regional markets hold within this booming industry.
Flor Lucia De La Cruz, Principal Consultant, APAC Power and Renewables with Wood Mackenzie will be joining a panel discussion on "Fuels of Future - Expanding the Use of Hydrogen and Ammonia in Heavy Industries", with top tier industry players from Sumitomo Corporation and ACWA Power.
Find us at Booth B33
Meet our experts at the conference for a deep-dive discussion on hydrogen business planning.
Book a demo on Wood Mackenzie’s Lens Hydrogen, our data analytics platform that helps you identify, screen and benchmark the hydrogen economy worldwide:
- Explore market fundamentals like supply, demand, and price outlooks for hydrogen and its derivatives.
- Examine LCOH, LCOA, and midstream costs and emissions analysis for hydrogen and ammonia.
- Run valuations to explore the financial viability of a hydrogen project.
If you have any specific inquiries, feel free to contact Luis.Catalan@woodmac.com.
Meet our hydrogen experts

Murray Douglas
Vice President – Hydrogen & Derivatives Research
Murray is responsible for Wood Mackenzie’s Global coverage across the hydrogen value chain.
Latest articles by Murray
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Opinion
eBook | The hydrogen opportunity from now to 2050: what utilities and developers need to know
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Opinion
eBook | The hydrogen opportunity from now to 2050: what industrial players need to know
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Opinion
eBook | Investing in hydrogen from now to 2050: what you need to know
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Opinion
What lies ahead for hydrogen and low-carbon ammonia?
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Opinion
Ebook | Overcoming the challenges around hydrogen deployment
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Opinion
Hydrogen offtake contracts: securing project outcomes

Flor Lucia De la Cruz
Principal Consultant, Asia Pacific Power and Renewables Consulting
Flor is a subject matter expert in hydrogen and emerging technologies, working for our Energy Transition Practice.
View Flor Lucia De la Cruz's full profileWood Mackenzie at Japan CCUS summit 2024
Meanwhile, Japan CCUS Summit 2024 is happening on 17 October in the same hotel, where Wood Mackenzie is entitled Gold Sponsor. Hetal Gandhi, our CCUS Lead for APAC, will deliver the keynote speech at the summit: ‘CCUS: An Emerging Decarbonisation Tool for the Industrial World’. See more details here if you would like to meet our carbon experts.