Flexible Packaging European Supply Demand Report 2020

Europe accounts for around 16% of the $92.7 billion global flexible packaging market. The region is a mix of mature markets where growth has slowed and emerging markets with faster-expanding sectors. Our Flexible Packaging European Supply Demand report is a comprehensive market study on the region’s production, trade and demand.

Inside this report:

• Coronavirus: how has each end-use sector been affected? Demand forecasts for 2020-2024. 
• Movers and shakers: which sectors are seeing the fastest growth and why? Detailed analysis on 16 end-use markets. 
• Growth opportunities: analysis of the drivers and prospects across 28 countries and regions. 
• Sustainability: how will downward pricing pressure affect the market for flexible packaging?
• The ones to watch: profiles of the top 25 converters, including plants in operation and M&A activity. 
• Production and consumption: which countries are most reliant on imports and which are the biggest exporters?

Want to access the data behind this report?

Wood Mackenzie Chemicals content subscribers have the opportunity to buy not only this report, but also the complete data set as a downloadable XLS file, so that they can do their own analysis. Contact us via the button at the top of the page to find out more.

Reports are also available on the flexible packaging markets in North America, Asia and at a Global level. 

Did you know?

Coronavirus has shifted demand

Flexible packaging demand has shifted dramatically in response to lockdowns put in place to curb the spread of Covid-19.

Demand for medical supplies has grown in the double digits. This growth is set to persist into 2021 as demand for personal protective equipment (PPE) remains strong. Demand for ‘comfort foods’ such as confectionary and snacks, alcohol and tobacco has also increased.

Impact of healthy eating

In the UK, snack food, confectionary, baked goods and dried foods, account for more than 45% of flexible packaging usage – all areas under threat from healthy eating trends. However, these categories continue to grow as companies fight back by introducing healthier products.

East is outstripping West

Eastern Europe contains some of the fastest growing markets, notably Russia. Demand is forecast to grow at a faster rate than Western Europe by 2024. 

On the production side, there is likely to be additional investment in new capacity in Eastern Europe, with much of it used to further boost exports and meet growing domestic demand. West European producers, especially in Germany, face the prospect of increasing out-of-region competition and share erosion. 

Read the full report for detailed information and charts on each market.

Got a question about this report?

Rob Gilfillan, Head of Applications – Fibres, Films & Flexible Packaging, and his team will be happy to answer your queries. Get in touch by filling in the form at the top of this page.