Sea change: Navigating the trillion-dollar offshore wind opportunity

Competition in the trillion-dollar offshore wind sector is changing, as companies will no longer compete on price alone. The new parameters of competition include local content, systems integration, ecological mitigation and sustainability. How and when these parameters will feature in will vary from market to market. The key to success is identifying the right criteria for each market, having the capabilities to execute on that criteria, and understanding the tradeoffs between parameters. This 72-page report builds on intelligence from across Wood Mackenzie and provides a framework for identifying the criteria most important in the different global markets, and lays out the key questions developers, supply chain companies, and policy makers need to answer to improve their chances of long-term success.