The Hungarian oil products market is dominated by sole domestic refiner, MOL. Having a supply advantage in a land-locked market enables MOL to exert influence on wholesale prices. It is also market leader in the retail fuel segment. On the other hand, there is a growing discount segment, including the automated sites of independent players ENVI, Auchan, Mobil Petrol and those of the supermarket chain Aldi. However, we expect non-fuel retail to play an increasingly important part in supporting net profitability for retailers by embracing consumer needs and reducing exposure to falling transport fuel demand. MOL, Shell and OMV are leading the way by investing in forecourt diversification to embrace these trends. Despite the dominance of the top three players, the overall structure of the Hungarian market remains fragmented and characterised by a large number of small, independent players. As such, there is scope for further network consolidation.